Erasure is conditional
The right to erasure applies on specific grounds — the data is no longer necessary, consent is withdrawn and there is no other basis, the subject objects and no overriding ground exists, or the processing was unlawful. It yields to legal obligations, legal claims, and freedom of expression.
Why it is like this
An unconditional delete button would collide with every retention law and every ongoing dispute. The grounds are the negotiated boundary.
Not to be confused with
"The right to be forgotten" as an absolute. A customer cannot erase an invoice you are required to keep for tax purposes — though you can stop using it for anything else.
In practice
Erase the marketing profile; keep the invoice for the statutory retention period; and if the data was disclosed to others, take reasonable steps to inform them.
Source: Regulation (EU) 2016/679 (GDPR) — Article 17. Read on .
Predict Check yourself
A customer asks for complete erasure. You hold their invoices, which tax law requires you to keep for seven years. What is the correct outcome?
Show the answer
Erase what has no retaining ground, keep the invoices under the legal obligation, and tell them which and why.
Erasure is assessed per processing purpose, not per person. A partial refusal must be reasoned and sent within the same deadline.